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SStella/Almanac
  • Overview
  • Metrics
  • Changelog
  • Overview
  • Metrics
  • Changelog
  • Monthly recurring revenue
  • Annual recurring revenue
  • Net new MRR
  • Net revenue retention
  • Gross revenue retention
  • Average revenue per account
  • Paying accounts
  • Logo churn rate
  • 24-month customer value
  • Customer lifetime valueOld: deprecated
  • Sign-ups
  • Trial conversion rate
  • Customer acquisition cost
  • CAC payback period
  • Qualified pipeline created
  • Daily active users
  • Weekly active users
  • Monthly active users
  • Stickiness
  • Activation rate
  • Share of active workspaces using shift swaps within their first 30 days
  • First response time
  • Customer satisfaction
  • SLA attainment
  • Tickets per 100 accounts

Fernhill · figures refreshed 21 Sep 2026, 06:00 UTC

Fernhill · metric dictionary

Every figure Fernhill reports, and what it means.

25 metrics in 5 chapters: what each one measures, how it is computed, who owns it, and which dashboards would change if its definition did. Every figure here is computed from the same ledger the dashboards read, to the end of Aug 2026.

certified
19
provisional
3
under review
2
deprecated
1
Refreshed
21 Sep 2026, 06:00 UTC

Figure of the month

Net revenue retention

105.4%Aug 2026 · +0.3 pts on Jul 2026

Net revenue retention was 105.4% in Aug 2026. For every $100 an account was paying at the start of the window, Fernhill now bills $105.42 — after upgrades, downgrades and cancellations, and before any new customer.

Percent

Recently changed

Changelog
  1. 8 Sep 2026 · v3

    First response time

    An automatic acknowledgement is not a response. The desk was reporting two minutes for a wait of two hours.

    Aug 2026: 2 min1.4 h(×40)
  2. 14 Jul 2026 · v2

    SLA attainment

    Pause the clock while a ticket waits on the customer, as the contracts say.

    Jun 2026: 84.4%95.3%(+10.9 pts)
  3. 2 Jun 2026 · Deprecated

    Customer lifetime value

    Dividing by a monthly churn rate made the figure swing by thousands of dollars on a quiet month.

  4. 3 Mar 2026 · v2

    Net revenue retention

    Returning accounts were won back, not retained. Their revenue moves to Net new MRR.

    Feb 2026: 107.1%105.0%(−2.1 pts)

Contents

Figures for Aug 2026

I

Revenue

What Fernhill bills each month, and how much of it stays.

  • Monthly recurring revenue$2.37M
  • Annual recurring revenue$28.44M
  • Net new MRR$58,047
  • Net revenue retention105.4%
  • Gross revenue retention87.7%
  • Average revenue per account$624
II

Customers

Who pays, who leaves, and what an account is worth while it stays.

  • Paying accounts3,799
  • Logo churn rateUnder review1.12%
  • 24-month customer value$10,293
  • Customer lifetime valueDeprecated$43,569
III

Acquisition

How new workspaces arrive, convert, and what each one costs.

  • Sign-ups757
  • Trial conversion rate18.9%
  • Customer acquisition cost$3,134
  • CAC payback period8.7 mo
  • Qualified pipeline createdProvisional$1.49M
IV

Product usage

Who uses the scheduler, how often, and whether new teams get going.

  • Daily active users16,341
  • Weekly active users31,357
  • Monthly active users50,249
  • Stickiness32.5%
  • Activation rateProvisional46.6%
  • Share of active workspaces using shift swaps within their first 30 daysUnder review26.1%
V

Support

How quickly the support desk answers, and how customers rate it.

  • First response time1.4 h
  • Customer satisfaction91.0%
  • SLA attainment94.1%
  • Tickets per 100 accountsProvisional34.8